HMHM

HubSpot Marketing Hub

By HubSpotwww.hubspot.com/products/marketing

Help DeskMarketing AutomationEmail Marketing

Overview

Week of October 18, 2026

Weekly Metric Performance

For the week of October 18, 2026, HubSpot Marketing Hub secured Rank #2 in the Marketing Automation with a Deca Score of 89.9 and a 45.8% Mention Rate.

RANK

DECA SCORE

89.9

MENTION RATE

45.8%-3.4

Chart History

Last 4 week movement

From Sep 27, 2026 to Oct 18, 2026, HubSpot Marketing Hub recorded a change from Rank #2 to #2 in the Marketing Automation, with a +7.6 pt shift in Deca Score and a +1.7 % shift in Mention Rate.

DECA SCORE

MENTION RATE

4 weeksSep 27, 2026 - Oct 18, 2026

Segment Position

Top Segments by Visibility

For the week of October 18, 2026, HubSpot Marketing Hub positioned at #1 in Mid-Market (80% mention), #1 in Email-Centric (50% mention), and #2 in Lead Generation & Nurturing (66.7% mention) market segment.

Business Scale: Mid-Market

80% mention

Channel Scope: Email-Centric

50% mention

Use Case: Lead Generation & Nurturing

66.7% mention

On-Page GEO Patterns

GEO Pattern Benchmarking

Here's what a GEO pattern breakdown looks like, shown on an example page. Upgrade to Pro to see the patterns behind HubSpot Marketing Hub's own cited pages.

Answer-first structureEXAMPLE

Pattern Summary

4 cited URLs

Every page opens with an H1 immediately followed by a 1–2 sentence summary paragraph defining the page's core value.
Opening paragraphs are concise (1–3 sentences), front-loading the core concept (e.g. 'GEO optimizes content for AI answer engines like ChatGPT and Perplexity') before any detail.
H1 text directly mirrors the page's subject keyword (e.g. 'What is GEO', 'GEO vs SEO'), minimising ambiguity for LLM retrieval.

OBSERVED

Cited page evidence

4 cited URLs

/docs/what-is-generative-engine-optimization

Cited 9 times

<h1>What is Generative Engine Optimization (GEO)?</h1>
<p>Generative Engine Optimization (GEO) is the practice of optimizing content so that AI answer engines—such as ChatGPT, Perplexity, and Google AI Overviews—cite your brand in their generated responses.</p>

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