What you’ll find in these docs
Get Started
Find your brand’s rank, learn to read it, and see what to do next.
Metrics
What each metric measures, and what a change in it means.
Using DecaGEO
The AI Ranking Chart, product details, Dashboard, and Compare — screen by screen.
GEO Playbooks
How GEO works, and what to change to move your rank.
What's New
New features and coverage updates, week by week.
Support Hub
Plans and pricing, legal, and contact.
How is DecaGEO different from a dashboard?
DecaGEO is an AI visibility tracking platform, but a different kind. Most tools in the category are private dashboards: you write your own prompts, add the competitors you want to watch, and read the results in a private view. DecaGEO publishes its data as an open, weekly ranking that scores every brand in a category on the same prompts, on the same schedule, visible to anyone. Seeing the whole category changes what you can learn. You can benchmark how top-ranked products earn their AI visibility, and see what a new entrant applied to start appearing in answers — signals a single-brand view never surfaces. And when you want a focused view, Compare puts just the products you choose side by side, on the same standardized data.
Because every brand in a category is scored on the same prompt set in the same collection window, the numbers are comparable across brands and across weeks. That comparability is the point.
What we measure
The headline numbers are two metrics, but the measurement goes deeper: for every category we also collect the AI’s full responses, the citations behind each recommendation, and the on-page GEO practices each ranked product applies. The metrics tell you where you stand; the evidence tells you why.Rank & weekly movement
Your overall position in the category, set by DECA Score (Rank 1 = highest), with the shift since last week — momentum, not just a snapshot.DECA Score
A 0–100 measure of how strongly AI recommends a brand in its category, combining how often you’re recommended with how high you rank when you are. Only genuine recommendations count — passing mentions and negative references are excluded.Mention Rate
The share of AI answers that recommend your brand when asked about your category — your AI share of voice, benchmarked against every competitor.Segment Position
Your rank inside a specific buyer context rather than the overall chart. You might rank #5 overall but #1 in the segment that matters most to your buyers.Read the full metric definitions
Formulas, where each metric appears in the product, and how to interpret a change.
How we collect the data
We measure under fixed conditions each week, then publish the full methodology behind the rankings.1
Design buyer-like prompts
We build category prompts around real buyer needs, with no brand names included. Because the prompts are brand-anonymous, no brand is prompted into an answer.
2
Collect AI responses
We run the same prompt set every week under fixed conditions — same model, same collection window — and store the full response text along with every source it cites. Holding the conditions constant is what makes week-over-week comparison meaningful.
3
Score, rank & publish
We extract recommended brands and their positions, and record which on-page GEO practices each ranked product applies — so every ranking is published with the evidence behind it.
See the full methodology
Prompt design, scoring rules, exclusions, current engine and market coverage in full.
What’s behind every ranking
The chart is the entry point. Each ranked product also has a detail view with the evidence behind its position.What it costs
Exploring the weekly rankings is free, with no sign-up. Search any brand, open its category chart, and read its current rank, DECA Score, and Mention Rate. Pro unlocks the full picture: complete ranking history, every citation, On-Page GEO Patterns, unlimited tracking, and exports. Each feature page marks what is free and what is Pro.Plans & pricing
What’s included at each tier.
Next step
You don’t need an account to start. Search your brand and see where it stands.Find your brand's rank
One minute, no sign-up. Includes what to do if your brand isn’t ranked yet.
How to read the ranking
Category charts, product details, and the three numbers that matter most.