The DecaGEO Blog
Insights & Playbooks
Weekly data on the brands AI recommends — and the playbooks behind the rankings.
Why Open Rankings Matter
Private dashboards track your brand. Open Rankings show what AI actually sees — the full category. Here's why that difference changes everything for GEO.
How did Tally.so grow its traffic via ChatGPT? A Case Study in Generative Engine Optimization (GEO)
Discover how Tally.so reached $4M ARR and a 9.6% traffic share via ChatGPT. Learn the 3-step Generative Engine Optimization (GEO) strategy to replicate their success.
What is GEO? The Definitive Guide to Generative Engine Optimization
What is GEO? It’s your second chance at search visibility. Move beyond backlinks and domain authority learn how to build Answer-Ready Content that AI engines prefer and quote
The 3 Pillars of GEO: Trust, Context, and Structure
A deep dive into the core methodology of Generative Engine Optimization. Learn how to optimize for Trust (Authority), Context (Semantics), and Structure (Machine Readability).
Why Your Domain Must Be the Source of Truth: Technical Authority in GEO
AI cites sources it trusts. Learn why owning your domain is critical for Generative Engine Optimization and how to establish technical authority using Schema and Entity validation.
Entity Optimization: Teaching AI Who You Are
Move beyond keywords. Learn how Entity Optimization helps AI models recognize your brand as a distinct authority using the Knowledge Graph and JSON-LD.
The "Context Lock" Protocol: How to Structure Content for AI Citation
Stop AI hallucinations. Learn the Context Lock Protocol—a 4-step formatting strategy (BLUF, Semantic HTML) to ensure ChatGPT and Perplexity quote your content accurately.
The GEO Distribution Matrix: Architecting Your Content for AI Citation
Stop giving away your authority. Discover how to build a content ecosystem that prioritizes your domain as the Source of Truth while using platforms to amplify AI signals.
GEO Strategy: Target Prompt Reverse-Engineering
Stop optimizing for keywords. Learn to reverse-engineer user prompts and master the 'Query Fan-Out' mechanism to capture traffic from ChatGPT and Gemini.
