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Documentation Index

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Most brands have no idea where they stand in AI search. Not approximately — literally no idea. Ask ChatGPT to recommend a CRM for mid-market. Ask Perplexity. Ask Gemini. You’ll get three different lists. Your brand may be on all of them, some of them, or none. The problem is: you can’t manage what you can’t see.

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You’re only seeing your own brand

Tracking whether AI mentions your brand sounds useful — until you realize what you’re missing. Knowing “AI mentioned us 12 times this week” means nothing if your top competitor was mentioned 47 times. It means nothing if a brand you’ve never even heard of is ranked #1 in your category. It means nothing if AI considers 30 competitors in your space while you’re watching 5. Monitoring your own brand is like checking your lap time without knowing anyone else’s. You feel fast. You might be last. Open Rankings show the full race. Every brand AI considers in your category, ranked by how often and how strongly each one gets recommended. Not just yours. Not just the ones you already know about. The full competitive landscape — because AI doesn’t pick from your shortlist. It picks from the entire category.

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What you don’t know is already hurting you

You miss the real competition. In DecaGEO’s CRM category data, the brand AI recommends most is not the market share leader. It’s not the biggest spender. It’s the one with the most consistent definition across channels. If you’re only watching Salesforce and HubSpot, you might miss the startup that’s quietly climbing past you. You can’t diagnose why you’re invisible. “Brand not showing in AI search” is the most common pain point in GEO. But without category-wide data, you can’t tell whether the problem is your brand definition, your content, or simply that three competitors have better third-party coverage. Guessing is expensive. You optimize for the wrong signals. Without benchmarks, teams default to SEO metrics — organic traffic, keyword rankings, domain authority. But DecaGEO’s data across 10 SaaS categories shows that Google’s #1 and AI’s #1 are often different brands. The signals that drive AI recommendations are structurally different from the ones that drive search rankings.

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Why “open” — not just “rankings”

If the ranking provider also sells the optimization service, you’re trusting the referee to also be your coach. Open Rankings are public. Every brand, every score, every week — visible to everyone. Your competitors see your rank. You see theirs. No asymmetry. Objectivity. When rankings are public, methodology has to be defensible. DecaGEO’s DECA Score measures actual AI recommendations across ChatGPT, Perplexity, Gemini, and Claude — not opinions, not surveys, not proxies. Accountability. You can verify the data yourself. Run the same prompts. Check if the rankings match what AI actually says. No black box. Market intelligence. Open Rankings show category structure — which brands cluster together, which are rising, which are falling. That’s competitive intelligence that only exists when you can see the full picture.

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GEO has no playbook yet. The data is the playbook.

GEO is less than two years old. No one has a decade of best practices. No one has proven frameworks. The teams that are winning right now are figuring it out in real time. That’s exactly why open, category-wide data matters more than any guide. Open Rankings show which brands are climbing — so you can study what they’re doing. They show which brands are falling — so you can avoid the same pattern. They show which categories are volatile and which are locked — so you know where effort actually moves the needle. The brands that check their category every week have an unfair advantage. They see shifts before anyone else, and they act first. The ones that don’t check are still guessing.

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FAQ

Open Rankings are public, category-level leaderboards showing how AI engines rank and recommend brands. Unlike private dashboards that only track your own brand, Open Rankings show the full competitive landscape — every brand AI considers, scored and ranked weekly.
If you can only see your own data, you can’t tell whether you’re rising, falling, or standing still relative to competitors. Open means every brand, every score, every week — visible to everyone. No asymmetry, no black box.
Common causes: inconsistent brand definition across channels, missing structured data (JSON-LD, FAQ schema), or lack of third-party mentions. Start by checking your category in Open Rankings to see where you stand — and who’s above you. The gap often reveals the cause.
SEO ranks websites in search results. Open Rankings measure which brands AI engines actually recommend when users ask buying questions. DecaGEO’s data across 10 SaaS categories shows that Google’s #1 and AI’s #1 are often different brands.
Weekly. DecaGEO runs identical prompts across ChatGPT, Perplexity, Gemini, and Claude every week and publishes the results as DECA Scores (0–100).
Browsing Open Rankings is free. Brand Insights — which explains why your rank changed and what to do next — is $49/mo.

Browse Open Rankings

Check your category now — see where your brand stands and who’s ahead of you. Free, updated weekly.