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You’ve found your brand — now the question is what the screen is telling you. This guide walks the three views in the order you’ll meet them, with links into the full reference for each.

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The chart: signals, numbers, movement

Every AI Ranking Chart opens with three signal cards — the week’s Leader, Top Mover, and New Entry — that give you the category’s story before you scroll (how each is determined). Each row then carries the three numbers that matter:
  • Rank with its movement since last week — your position, and its direction.
  • DECA Score — how strongly AI recommends the product, weighting position as well as frequency.
  • Mention Rate — how often it’s recommended at all: your AI share of voice.
One reading habit worth building early: the Market Segment filters don’t slice the list — they re-rank it on questions from a different type of buyer. A product can be #2 overall and invisible for small-business buyers, and that gap is often the real finding. See Segment Position.

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The product details: evidence behind the position

Open any row and the numbers turn into evidence, tab by tab. A useful reading order:
  1. Chart History first — is this week’s position a spike or momentum?
  2. Segment Position — which buyer contexts you win, and which you’re absent from.
  3. Off-Page Citations — the reviews, forums, and media AI cites when it recommends the product, and the sources where you’re missing.
  4. On-Page GEO Patterns — what the most-cited pages do on-page, with the HTML as evidence.
  5. Prompt & AI Response — the actual questions and answers behind all of the above.
You don’t need every tab on day one — the product details overview previews each one, so start where your question is.

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The Brand Hub: the company view

Products chart individually, but every company also has a Brand Hub — all of its products and every category they appear in, one level up from any single chart.

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What’s next

Improve your rank

Turn what you just read into a weekly working loop — diagnose, verify, act, track.

Metric definitions

The formulas and exclusion rules behind every number on the chart.