Step 1: Diagnose where your visibility comes from
Two tabs on your (or your closest competitor’s) product details answer it:- Off-Page Citations — which reviews, forums, and media AI cites in your category, and the Not Mentioned list: sources AI already trusts where you have no presence. That list is your PR and reviews target queue.
- On-Page GEO Patterns — what the most-cited pages in your category do on-page that yours don’t, down to the HTML.
Step 2: Verify what AI actually says
Before changing anything, read the source material: Prompt & AI Response shows the buyer questions behind your category’s ranking and how AI answered — who it shortlists, in what order, and in its own words. This is the reality your Step 1 findings have to explain.Step 3: Act on this week’s plays
Your Dashboard turns the diagnosis into an ordered to-do list:- Start with Category Basics — the fundamentals almost every top-ranked product in your category already has, sorted by how widespread each is.
- Then take the Weekly Playbook — the moves behind this week’s actual breakouts, ranked by impact and effort.
Step 4: Track whether it worked
Give a change a few weekly cycles, then check two places:- Chart History — did your rank, DECA Score, and Mention Rate actually move, and is it holding?
- Compare — line yourself up against the products above you and watch the signal tags shift from Opportunity and Competitive toward Shared.
Go deeper
GEO Playbooks
The strategy behind the moves — how generative engine optimization works and why these patterns win.
Not ranked yet?
Register your brand so you know the moment AI starts recommending it — the loop above works before you chart, too.