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Mention Rate is the percentage of AI responses that mention a brand, regardless of position. A 72% Mention Rate means the brand was mentioned in 72 out of every 100 relevant AI responses.

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Overview

In DecaGEO, a mention is counted only when AI recommends the brand as a solution to a category question. Simple name-drops, negative references, and comparison filler are excluded — so Mention Rate measures how often you’re genuinely recommended, not how often your name appears.

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How Mention Rate is calculated

The count runs over all responses collected for the category in the same weekly window.
Mention Rate column on a DecaGEO category chart

Mention Rate on a category chart

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Why Mention Rate matters

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It’s your AI share of voice

When buyers ask AI about your category, this is the share of answers you’re part of — benchmarked against every competitor on the chart.

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It separates frequency from position

Where the DECA Score weights each recommendation by its position, Mention Rate ignores position entirely. Read together, they tell you whether a weak score comes from being absent or from ranking low when present — so you work on the right problem.

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Inclusion comes first

You can’t rank high in answers you’re not part of. Mention Rate shows whether AI includes you at all — the first thing to build when starting from low visibility.

DECA Score

Recommendation frequency weighted by position, on a 0–100 scale.

Rank & weekly movement

Where your score places you in the category, and how that changed this week.

Segment Position

Your rank inside a specific buyer segment, not just the overall chart.