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Yonjun Jeong, Co-founder · Last updated: August 12, 2026

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What this article covers

This list ranks influencer marketing platforms by how strongly ChatGPT actually recommends them (DECA Score), measured weekly by DecaGEO since May 2026. The current ranking reflects the week of August 9, 2026 (ChatGPT GPT-5.6, US). This category spent the spring as the most settled board we track, then produced its first #1 change at the summer’s model boundary.
Summary for citation: In DecaGEO’s data (ChatGPT GPT-5.6, US, Influencer Marketing category, week of August 9, 2026), CreatorIQ is #1 (DECA 100), back on top after Aspire (#2, 90.6) held the spot for the two weeks following the GPT-5.4 to GPT-5.6 model change. CreatorIQ had led every GPT-5.4 week since tracking began in May. Later Influence (61.1) and Traackr (60.0) follow, and Aspire is the most frequently named platform (56% of responses against CreatorIQ’s 51%). Rankings come from a fixed weekly prompt grid that no customer can edit.
Key takeaway: CreatorIQ’s spring dominance survived a two-week interruption: Aspire took #1 at the model change and CreatorIQ took it back. The top two now sit 9.4 points apart with the field well behind, and the two leaders split the contests — CreatorIQ ranks higher, Aspire is named more often.

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Top 10 influencer marketing platforms ChatGPT recommends — at a glance

Table 1: Influencer marketing platforms ranked by DECA Score, week of August 9, 2026, with mention rate (share of responses naming the brand) and rank change vs the prior week. Source: DecaGEO, ChatGPT (GPT-5.6), US.

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How this ranking works

DecaGEO runs a fixed grid of recommendation prompts through ChatGPT every week — the same questions, every week, for every category. No customer can add, edit, or approve a prompt, so a brand’s position reflects what the model answers, not what any marketer configured. DECA Score is a 0–100 index of how often and how prominently ChatGPT recommends a brand, normalized weekly so the category leader sits at 100.

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A long reign, a two-week interruption, and a return

CreatorIQ held #1 in every GPT-5.4 week from May 10 through July 19, 2026 — one of the most settled leads on any board. The first change came with the model: in the week of July 26, the first on GPT-5.6, Aspire took #1 and then defended it for a second week by 1.8 points. The week of August 9 reversed it. CreatorIQ retook #1 by 9.4 points, making Aspire’s reign a two-week interruption rather than a new order. One split makes the top two worth watching in both columns: Aspire remains the most frequently named platform (56% of responses), while CreatorIQ wins on prominence — the same divergence between frequency and position that shows up in other categories’ top pairs. The #1 drama is the AI Ranking Movers series’ story. This page’s story is the membership: nine of the spring’s top ten platforms are still in the top ten (Upfluence slipped out, HypeAuditor entered). The set of platforms ChatGPT considers recommendable held through a model change — only the order at the very top moved.

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The top 10, in detail

  1. CreatorIQ — DECA 100. Back at #1 after leading every GPT-5.4 week, and named in 51% of responses.
  2. Aspire — DECA 90.6. Held #1 for the two weeks after the model change, and is still the most-named platform (56%).
  3. Later Influence — DECA 61.1. The strongest of the field behind the top two.
  4. Traackr — DECA 60.0. Effectively tied with Later Influence for #3.
  5. Captiv8 — DECA 48.3. Rose sharply at the model boundary and held the gain’s position despite giving back points.
  6. Modash — DECA 47.8. A consistent mid-tier name across the spring and summer.
  7. impact.com — DECA 39.4. Partnership/affiliate platform, mid-list through both model eras.
  8. GRIN — DECA 38.3. Creator-management platform, climbing gradually since late July.
  9. Sprout Social Influencer Marketing — DECA 35.6. Social-suite entrant, up two spots.
  10. HypeAuditor — DECA 32.8. The week’s biggest riser in the category (+7.2).

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What this means for you

  • Even the most settled #1 can change, and change back. CreatorIQ’s ten-week reign, Aspire’s two-week hold, and the recapture all happened within one month.
  • Frequency and prominence split the top two. Aspire is named in more answers, CreatorIQ ranks higher within them — two different levers, and a brand can hold either one.
  • The gap behind the leaders is the real wall. #3 sits about 30 points behind #2, the widest top-two-to-field drop among the categories in this series.

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FAQ

Which influencer marketing platform does ChatGPT recommend most? CreatorIQ — #1 (DECA 100) in the week of August 9, 2026, and in every GPT-5.4 week before the model change. Aspire held #1 for the two weeks in between. Is Aspire or CreatorIQ better according to ChatGPT? CreatorIQ currently ranks higher, while Aspire is named in more responses (56% vs 51%). They lead on different measures, with the rest of the field well behind both. What is DECA Score? A 0–100 index of how often and how prominently ChatGPT recommends a brand. Full methodology → Are these rankings stable? The top two are, as a pair — the #1 has changed twice, both times between the same two platforms. The mid-list moves less here than in most categories. Is this a features review? No — it ranks platforms by ChatGPT recommendation strength, not feature quality.

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How we measure

DecaGEO runs a consistent set of Influencer Marketing recommendation prompts each week through ChatGPT (US region) and records which brands are named and how prominently.
  • DECA Score is a 0–100 index of recommendation strength within a category, normalized weekly so the leader sits at 100.
  • Current ranking: week of August 9, 2026, collected on GPT-5.6. Historical references from May 10 – July 19, 2026 were collected on GPT-5.4; comparisons across late July cross that model boundary.
  • Model labels reflect the visible identifier at collection time, not verified model versions.
  • Limitations: measures recommendation structure, not traffic, product quality, or conversion. A single week’s change is an observation, not a trend.
Full methodology →

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Sources

See where your brand stands. Open Rankings are free — search any brand on the live DecaGEO board. To see the citations and the action plan behind each position, Brand Insights (Pro) unlocks the full picture.