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Yonjun Jeong, Co-founder · Last updated: October 20, 2026

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What this article covers

When US buyers ask ChatGPT for CRM software, four names come first: Dynamics 365 Sales, HubSpot Sales Hub, Zoho CRM and Salesforce Sales Cloud. In DecaGEO’s weekly measurement for Q3 2026 (July 5 to September 27), those four held #1 to #4 in all 3 weeks measured on GPT-5.4 and all 10 weeks measured on GPT-5.6 Terra. Their order changed from week to week. Dynamics 365 Sales was #1 most often, so treat the top of this list as a group of four with a usual leader, not a fixed order.
Summary for citation: In DecaGEO’s data for ChatGPT in the US (CRM category, weeks of July 5 to September 27, 2026), Dynamics 365 Sales ranked #1 in 2 of 3 weeks measured on GPT-5.4 and 8 of 10 weeks measured on GPT-5.6 Terra. Zoho CRM was #1 in the week of July 5, and HubSpot Sales Hub in the weeks of August 23 and September 13. Dynamics 365 Sales, HubSpot Sales Hub, Zoho CRM and Salesforce Sales Cloud held #1 to #4 in every week of both periods. Zoho CRM was recommended in the largest share of answers in both periods (61.9% on GPT-5.4, 51.1% on GPT-5.6 Terra).
Key takeaway: The top four are the same under both models, in a changing order. Below them, Zoho CRM Plus, Creatio, Pipedrive and Freshsales made the top 10 in every week of both periods. In the GPT-5.6 Terra weeks, the line-up in places 9 and 10 changed every week, even when one product stayed in them from one week to the next.

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Top 10 CRMs ChatGPT recommends at a glance

Table 1: CRMs ranked by DECA Score in the week of September 27, 2026 (GPT-5.6 Terra), with the number of weeks each made the top 10 under each model. DecaGEO, ChatGPT, US, English, weeks of July 5 to September 27, 2026. Definitions in How we measure. DECA Score is relative to the week’s #1, which is always 100. Zoho CRM at 78.8 means ChatGPT recommended it a little over three quarters as strongly as Dynamics 365 Sales that week. To see whether a CRM was recommended more or less often over time, use the share of answers that recommended it. Table 2: Share of ChatGPT answers that recommended each CRM, pooled by model period. Same 79 questions each week, one answer per question. Bitrix24 had a rank in only one of the three GPT-5.4 weeks, so no share is shown for that period. DecaGEO, ChatGPT, US, English, CRM category, weeks of July 5 to July 19 (GPT-5.4) and July 26 to September 27, 2026 (GPT-5.6 Terra).
Line chart of weekly ranks over 13 weeks: Dynamics 365 Sales, HubSpot Sales Hub, Zoho CRM and Salesforce Sales Cloud trade places between #1 and #4 in every week, with Dynamics 365 Sales at #1 in 2 of 3 GPT-5.4 weeks and 8 of 10 GPT-5.6 Terra weeks. Zoho CRM Plus moves from #7, #7 and #9 in the GPT-5.4 weeks to #5 in every GPT-5.6 Terra week. Creatio, Pipedrive and Freshsales stay between #5 and #9.

Weekly rank of the eight CRMs that made the top 10 in all 13 weeks. The dashed line marks the week of July 26, the first week measured on GPT-5.6 Terra. DecaGEO, ChatGPT, US, English, CRM category, weeks of July 5 to September 27, 2026.

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The top 10, in detail

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1. Dynamics 365 Sales (DECA 100)

Ranked #1 in 2 of 3 GPT-5.4 weeks and 8 of 10 GPT-5.6 Terra weeks. It was #2 in the GPT-5.4 week of July 5 and in the two GPT-5.6 Terra weeks it was not #1, August 23 and September 13. In the week of September 27, ChatGPT recommended it in 35 of 79 answers.

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2. HubSpot Sales Hub (DECA 92.9)

#4, #3 and #3 in the GPT-5.4 weeks. In the GPT-5.6 Terra weeks it ranged from #1 to #4 and was #1 in the weeks of August 23 and September 13. Its share of recommending answers was 39.0% and then 41.0%. See HubSpot vs Salesforce.

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3. Zoho CRM (DECA 78.8)

Recommended in more answers than any other CRM in both periods: 61.9% in the GPT-5.4 weeks and 51.1% in the GPT-5.6 Terra weeks. It was #1 in the week of July 5 and #2 in the next two, then #2 to #4 in the GPT-5.6 Terra weeks. In the week of September 27 it was recommended in 40 answers, five more than Dynamics 365 Sales, and ranked #3 because it sat lower in the answers it appeared in.

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4. Salesforce Sales Cloud (DECA 71.7)

#3, #4 and #4 in the GPT-5.4 weeks, then #2 to #4 in every GPT-5.6 Terra week. In the week of August 16 it tied with HubSpot Sales Hub for #3. Its share of recommending answers was about the same in both periods, 28.4% and 28.6%.

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5. Zoho CRM Plus (DECA 46.0)

#7, #7 and #9 in the GPT-5.4 weeks, then #5 in all 10 GPT-5.6 Terra weeks, tied with Creatio in the week of September 20. Its share of recommending answers went from 14.0% to 25.7%.

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6. Creatio (DECA 38.9)

#6, #8 and #7 in the GPT-5.4 weeks. In the GPT-5.6 Terra weeks it was #6 or #7, except the week of September 20, when it tied with Zoho CRM Plus for #5.

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7. Pipedrive (DECA 28.3)

#5 in all 3 GPT-5.4 weeks, then #6 or #7 in all 10 GPT-5.6 Terra weeks. Its share of recommending answers went from 30.9% to 19.1%.

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8. Freshsales (DECA 20.4)

#8, #6 and #6 in the GPT-5.4 weeks, then #7 to #9 in the GPT-5.6 Terra weeks. Its share of recommending answers went from 22.9% to 13.5%.

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9. EngageBay All-in-One Suite (DECA 11.5)

In the top 10 in 1 of 3 GPT-5.4 weeks and 2 of 10 GPT-5.6 Terra weeks. In the week of September 27 it was recommended in 4 answers, one fewer than Bitrix24, and ranked above it because it sat higher in the answers it appeared in.

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10. Bitrix24 (DECA 9.7)

Not in the top 10 in any GPT-5.4 week. In the GPT-5.6 Terra weeks it ranked between #10 and #23 and made the top 10 once, in the week of September 27.

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What changed at the July 26 model switch

The week of July 26 was the first measured on GPT-5.6 Terra. The same set of 79 questions was asked in all 13 weeks.
  • The top four stayed the same four. Their order changed in both periods. HubSpot Sales Hub, #3 or #4 in the GPT-5.4 weeks, reached #1 twice in the GPT-5.6 Terra weeks.
  • Zoho CRM was named less often and ranked lower. Its share of recommending answers went from 61.9% to 51.1%, still the highest of any CRM, and its rank went from #1 or #2 to between #2 and #4.
  • Zoho CRM Plus and Pipedrive swapped places. Zoho CRM Plus went from #7 to #9 to #5 in every week. Pipedrive went from #5 in every week to #6 or #7.
  • monday CRM dropped out. It ranked #9, #10 and #8 in the GPT-5.4 weeks and did not make the top 10 in any GPT-5.6 Terra week.

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Notable: ActiveCampaign and SAP Sales Cloud

ActiveCampaign made the top 10 in 2 of 3 GPT-5.4 weeks and 7 of 10 GPT-5.6 Terra weeks, more than any CRM outside the eight above. In the week of September 27 it tied for #11 (DECA 8.8), recommended in 5 answers, the same number as Bitrix24 at #10. SAP Sales Cloud made the top 10 in 1 of 3 GPT-5.4 weeks and 5 of 10 GPT-5.6 Terra weeks, and tied for #19 in the week of September 27. In the GPT-5.6 Terra weeks, the line-up in places 9 and 10 changed every week, even when one product stayed in them from one week to the next. Ten different products took at least one of the two places, Freshsales among them in two weeks. ActiveCampaign took one in 6 of the 10 weeks and SAP Sales Cloud in 4.

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What the top CRMs’ cited pages have in common

DecaGEO checks the CRMs’ own pages that ChatGPT cited in its CRM answers for on-page patterns. The category’s Weekly Breakouts tab shows these patterns by name for the CRMs that broke in or climbed that week. Here are five of them, counted across the ten CRMs ranked 1 to 10 in the week of September 27. Table 3: A CRM counts if at least one of its cited pages that DecaGEO checked has the pattern. robots.txt is counted per site, not per page. DecaGEO, ChatGPT, US, English, CRM category, week of September 27, 2026. The first three are on the cited pages of all ten. Schema.org types is on six. Content freshness is on three, HubSpot Sales Hub, Salesforce Sales Cloud and EngageBay All-in-One Suite. Dynamics 365 Sales, #1 that week, has neither on its checked pages. These counts describe the pages ChatGPT cited. They do not show that a pattern moved any CRM up the list.

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What you can do with this list

If you are choosing a CRM, the two tables tell you which names ChatGPT puts in front of US buyers and how steadily. This is a ranking of recommendations, not a review of features, so use it to build a shortlist and test from there.
  • Without an account, the live CRM ranking shows the current week, and each CRM’s product page shows its Overview for that week.
  • With a free account, the Segment Position cards rank the CRMs again for buyer conditions, by business scale, use case and integration. Clicking a card opens the questions behind it, and the Brand Ranking Trail shows the order ChatGPT recommended CRMs in each answer.
If your brand is in this category, the same pages show where you stand.
  • Without an account, search your brand in the header and open its Overview. The GEO Guide, under Dashboard in the site header, checks your own page for patterns like the ones in Table 3. It is free, and the first step needs no account.
  • With a free account, you get the latest four weeks, the Brand Ranking Trail for each question, every third-party source ChatGPT cited behind the recommendations in Off-Page Citations, the segment cards (including ones where you are not mentioned), and tracking for one brand.
  • Pro ($49 a month) adds ten weeks of data, full Chart History and CSV export.

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The weeks after September 27

The live board updates every Sunday. In the week of October 18 it ranked HubSpot Sales Hub #1 (DECA 100), Salesforce Sales Cloud #2 (85.4), Dynamics 365 Sales #3 (60.9) and Zoho CRM #4 (42.2).

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FAQ

Which CRM does ChatGPT recommend most? In Q3 2026, Dynamics 365 Sales was ranked #1 most often. It was #1 in 2 of 3 weeks DecaGEO measured on GPT-5.4 and 8 of 10 weeks measured on GPT-5.6 Terra (July 5 to September 27, 2026). Zoho CRM was recommended in the largest share of answers. For later weeks, see The weeks after September 27. Is Dynamics 365 Sales or Zoho CRM ranked higher by ChatGPT? Dynamics 365 Sales ranked above Zoho CRM in 2 of 3 GPT-5.4 weeks and all 10 GPT-5.6 Terra weeks. Zoho CRM was recommended in more answers (51.1% against 47.6% in the GPT-5.6 Terra weeks) but placed lower in the answers that included it. Where does HubSpot rank? #2 (DECA 92.9) in the week of September 27. In the GPT-5.6 Terra weeks it ranged from #1 to #4 and was #1 twice. See HubSpot vs Salesforce. What is DECA Score? A 0 to 100 score for how often and how high ChatGPT recommends a CRM within one category in one week. The week’s #1 is 100. Details are in How we measure and the methodology. Are these rankings stable? The top four were the same four CRMs in all 3 GPT-5.4 weeks and all 10 GPT-5.6 Terra weeks, in an order that changed. Eight CRMs made the top 10 in every one of the 13 weeks. In the GPT-5.6 Terra weeks, the line-up in places 9 and 10 changed every week, even when one product stayed in them from one week to the next. ActiveCampaign took one of them most often, in 6 of the 10 GPT-5.6 Terra weeks. Is this a features review? No. It ranks CRMs by how ChatGPT recommends them, not by feature quality, price or results.

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How we measure

The common method, including how questions are built and how DECA Score is calculated, is on the methodology page.
  • Window: 13 weeks, July 5 to September 27, 2026, ChatGPT, US, English. The weeks of July 5, 12 and 19 were measured on GPT-5.4 and the weeks from July 26 on GPT-5.6 Terra. Figures from the two periods are shown side by side and not combined.
  • Sample: the same 79 CRM questions every week, one answer per question. That is 236 answers in the GPT-5.4 weeks (78 in the week of July 19) and 790 in the GPT-5.6 Terra weeks.
  • DECA Score is shown for one week only, because it is relative to that week’s #1.
  • Recommended in counts answers that recommended the CRM. Passing or negative mentions are not counted.
  • Top-10 weeks counts weeks with a rank of 10 or better, including ties.
  • Page patterns are from the week of September 27, on each CRM’s own pages cited in that week’s CRM answers.

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Sources