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The Weekly Playbook is what this week’s movers did: the on-page changes shared by the products that entered the chart or climbed, ranked by impact and effort so you know where to start. It is a Pro page under each category chart and rebuilds every week as the movers change. Where it is. Open a chart’s Weekly Breakouts tab and click See how on a play or See all under the Weekly Playbook preview. GEO Guide prescriptions also link here. Signed out, the link asks you to sign in; on the Free plan it returns you to Weekly Breakouts with an upgrade prompt.
The Weekly Playbook page: Back to Weekly Breakouts, breadcrumb, a Pro badge, Based on 6 products, and the first play Allow major AI crawlers in robots expanded to show Why it matters, How to apply it with Open in ChatGPT and Copy AI Prompt, an evidence box, and Proof this week listing three movers with their cited pages

The Weekly Playbook for CRM, with the first play expanded

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A play

Each play names how many of the week’s movers made it, with their logos, and its impact and effort. Expand one for:
  • Why it matters and How to apply it, with the same Open in ChatGPT and Copy AI Prompt pair as Category Basics.
  • An evidence box — what the check found on the movers’ pages, in plain words.
  • Proof this week — the movers’ cited pages. Open one for that product’s On-Page GEO Patterns.
Plays about where a brand is mentioned off its own site are listed too; they expand but carry no page check, since the evidence is on other people’s pages — see Off-Page Citations.

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When the list is short

The playbook is built from the week’s movers, so a quiet week gives a short list. If no product moved, the page says No weekly playbook this week; if products moved without a shared change, Movement, but no clear play; both point you to Category Basics. If the week’s page analysis isn’t available, it asks you to pick another week in Weekly Breakouts.

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Arriving from the GEO Guide

A prescription opens the play it named. Because the playbook rebuilds each week, that play may not be in the current list; when it isn’t, the first play opens instead. Back to Weekly Breakouts returns you to the chart.

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How to use it

Do the Category Basics first, then take the plays in order — the top of the list is high impact for low effort. Rankings refresh weekly, so give a change a few cycles before judging it, and watch your own Chart History rather than a single week.