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Category Basics is the floor: the on-page fundamentals almost every top-ranked brand in the category already has, sorted so you close the most widespread gaps first. It is a Pro page under each category chart. Where it is. Open a chart’s Weekly Breakouts tab and click See all 16 basics under the Category Basics preview. GEO Guide prescriptions also link here. Signed out, the link asks you to sign in; on the Free plan it returns you to Weekly Breakouts with an upgrade prompt.
The Category Basics page: Back to Weekly Breakouts, breadcrumb Home, Charts, CRM, Category Basics, a Pro badge, and the first item Allow major AI crawlers in robots expanded to show the coverage bar, Why it matters, How to apply it, and an AI prompt with Open in ChatGPT and Copy AI Prompt buttons

Category Basics for CRM, with the first item expanded

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The list

Sixteen items, each tagged Technical, Meta, or Content, and rated by effort and impact. The bar on each item is its coverage: the share of the category’s top 10 brands whose pages have it (“100% of the top 10 brands have this covered”). Coverage is recomputed for the week selected, so the order can shift as the top 10 changes. Expand an item for:
  • Why it matters — what the basic does for AI citation, in two sentences.
  • How to apply it — the concrete change on your page.
  • AI Prompt — a ready-to-run prompt. Open in ChatGPT opens it in a new tab with the question filled in; Copy AI Prompt copies it to paste wherever you like. Add your page URL or content and AI applies the basic for you: the exact rewrite, tag, or markup it calls for.

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Arriving from the GEO Guide

When a prescription in the GEO Guide sends you here, the item it named opens expanded, so you land on the basic that answers what the Guide found. Back to Weekly Breakouts at the top returns you to the chart.

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How to use it

Work top down. The items at the top are the ones nearly every leader has, so a gap there is the most likely reason a page isn’t cited. Once the basics are in place, the Weekly Playbook shows the moves this week’s movers made on top of them, and the chart tells you whether the change worked — rankings refresh weekly, and changes usually need a few weekly cycles to show up.