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The On-Page GEO Patterns tab [Pro] shows the recurring on-page patterns across a product’s most-cited pages — the up to 4 pages AI cited most this week, not a full-site audit. Use it to see where a product concentrates its on-page effort, then adapt the patterns that fit your own pages.
On-Page GEO Patterns tab with focus areas and pattern audit

On-Page GEO Patterns for a ranked product

The tab is explicit about what is fact and what is inference. Patterns marked OBSERVED were found in the cited pages’ actual HTML; anything marked ESTIMATED — including “why it might matter” interpretations — is analysis, not observation.

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Overall summary

Where They Focus GEO condenses the audit into one narrative: which of the three focus areas — Content Structure, Meta Information, and Technical — the product leans on for its AI visibility, with the observed patterns listed under each. Below it, What we observe · Why it might matter splits the reading in two: what the cited pages actually do, and what that likely means for how AI extracts and cites them.

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The pattern-by-pattern audit

Each focus area has its own tab, opening with a note on what that signal group does for AI citation — and every pattern is a card showing:
  • the pattern’s definition (e.g. Answer-first structure: the first sentence under the H1 gives a direct definition or summary of the topic)
  • how many of the cited pages it was observed on (e.g. 4/4)
Expand a card for the Pattern Summary — how the product applies the pattern — and Cited pages with evidence: each cited URL with its citation count and the actual HTML snippet where the pattern appears. Patterns the pages don’t use are audited too, listed as Not observed — so you see not just what a top-ranked product does, but what it gets cited without.