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The Off-Page Citations tab shows the third-party sources — reviews, forums, references, and directories — that AI cites when it mentions a product, benchmarked against the product’s category. It answers where a product’s AI visibility actually comes from, and where it’s missing.
Off-Page Citations tab with domain type distribution and source coverage

Off-Page Citations for a ranked product

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The week’s coverage

Two numbers open the tab:
  • Mentioned Responses — how many of the category’s AI responses mentioned the product this week (e.g. 34 of 79).
  • Domain Coverage — how many of the third-party domains cited in the category also mention the product, with the count of domains not yet covered.

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Domain Type Distribution

The product’s share of third-party citations by domain type — reviews, references, directories, UGC, news, and social media — shown side by side with the category average. Use the gap to spot under-indexed channel types and prioritize where to invest your PR or content.

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Citation Source Coverage

Every third-party source cited in the category’s responses, as a table: the domain, its type, its citation rate in the category, how many responses cited it, and whether the product is mentioned there. Expand any domain row to see its cited URLs — the exact pages AI pulled from, each with its citation count. Filter the table three ways — All, Mentioned, or Not Mentioned. The Not Mentioned view is the actionable one: domains AI already trusts for this category where the product has no presence yet — a ready-made target list for PR, reviews, and distribution. Export the table with Export CSV [Pro].